Why you should or should not use Marketo
September 19, 2017

Why you should or should not use Marketo

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo to deploy emails across the entire organization in all regions. We moved from Hubspot to Marketo and it has been a great experience so far. It helps us to get marketing and support emails to prospects and customers.
  • User-friendly GUI
  • Extensive logging
  • Customizability of templates
  • Speed
  • Analytics
  • Seed list implementation
  • Customer Service
  • Prospecting / New Business
Drive more engagement to our website and also to update customers about status of their questions.
Marketo is well suited to send emails and do list imports. However, if you have many users in the company, it is hard to keep track of who did what. The audit trail is useful but it could be formatted in a more meaningful way.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Event/webinar marketing
Not Rated
Dashboards
6
Standard reports
4
API
7
Customizability
7
Integration with Salesforce.com
7