Item: Adobe Marketo Engage
Rating: 10
Author: Chris Sharpless

Use Cases and Deployment Scope

Marketo is used by our marketing team and how we get inbound leads. As a sales person, I use Marketo to see the activity of the leads to know what to address with them. It is being used across the sales department. The marketing team is the biggest user of the tool and it's helpful in getting us the leads that are most qualified and in a timely manner.

Pros and Cons

Tracking what leads are looking at and telling what is a hot or warm lead
Accurately scores leads based on activity
Easy to understand from a sales person perspective

It seems to be working really well and is real time.
Sometimes leads don't seem to get into our queue until a few hours after they looked at something, but that might be on us for our scoring metrics.

Using Marketo to Support Sales Goals

Lead Management
Prospecting / New Business

Our goal is to qualify inbound leads and prioritize our following up. Marketo helps us score and track which leads are warming up and helps us achieve our goals of getting a qualified contact.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Well suited for a company that has a lot of traffic to their website and looking at whitepapers. I imagine that this wouldn't be super helpful if you didnt have a lot of marketing materials to bring in inbound leads. The aspect of making leads "known" is also really important and helps you input cold leads and see if they will engage organically or click on the materials you send.

Marketo works for Sales people

Software Version

Modules Used

Overall Satisfaction with Marketo