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Great MAP solution - Highly Recommend
May 16, 2017

Great MAP solution - Highly Recommend

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used globally across our entire organization. The user base consists of 2 admins and several standard users within the different divisions. The tool allows us to consolidate our databases, gain access to a lead's digital footprint and analyze attribution information for marketing efforts. This information provides us with a way to segment our database and target specific audiences.
  • Lead behavior tracking: This feature allows us to see detailed web behavior on a lead by lead basis to see their specific interest areas and potential problem areas.
  • Email Templates: The recent release of a new email editor simplifies the email editing process and provides more than enough mobile-friendly content areas to design all types of emails without the help of a developer.
  • Customization: The ability to add custom fields and sync with various CRMs enables you to customize your instance to your specific business needs.
  • Landing Page Templates: While the editor is very simple to use, the templates and content areas are very limited.
  • Other MAP solutions are more intuitive to use, but it's a trade-off for the advanced functionality of Marketo.
  • Social Sharing functionality is included, but one of the more limited items within Marketo.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Product Launches - Building Awareness and Product Promotion
Upsell - Nurture leads and educate them on additional solutions that could solve their problems
Cross-Sell - Nurture leads and educate them on additional solutions that could solve their problems
Customer Service - Maintain relationships and provide support
Lead Management - MQL Routing and real time alerts to different internal stakeholders
Prospecting / New Business - Nurture leads and educate them on additional solutions that could solve their problems
100,000 to 250,000
B2B
Marketo is well suited for organizations that are committed to adopting the processes necessary to get the most out of the tool. It is very powerful, but can easily fail, or provide little value to organizations that don't have sales and marketing alignment and aren't focused on KPIs like qualified leads generated or ROI of marketing initiatives.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
5
Landing pages
6
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
10
7.5
Calendaring
5
Event/webinar marketing
10
7.0
Social sharing and campaigns
7
Social profile integration
Not Rated
8.0
Dashboards
7
Standard reports
10
Custom reports
7
9.5
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated