Overall Satisfaction with Marketo
I work at a digital marketing agency and support a number of different Marketo clients. Marketo offers a sophisticated and scalable solution to manage lead lifecycles, track and report on revenue, and send targeted, personalized messaging. What business problems does it address? Qualifying leads and lead lifecycle management, sending personalized communications, building scalable marketing solutions, measuring marketing ROI
- Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models.
- Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads.
- Engagement programs that allow you to easily nurture leads through the customer journey.
- Segment your audience and send dynamic content that is personalized to each segmentation
- Smart list logic and campaigns allow for many different types of triggered campaigns
- Some minor UX improvements: Be able to view a subject line without opening the email.
- Improve Text version editor - Even MailChimp's is superior.
- Create stronger de-duplication technology native to the platform.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Product Launches - send product launches to customers with similar product interests
Upsell - Promote product add-ons, implementations, and retention
Cross-Sell - promote product add-ons based on customer profile
Customer Service - follow up with customers based on satisfaction scores
Lead Management - progress customers through the digital marketing funnel while scoring and qualifying for sales-readiness
Prospecting / New Business - General awareness campaigns.
100,000 to 250,000