Digital Marketing Power House
August 16, 2021

Digital Marketing Power House

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage was used as our Primary CMS at ResourceOne Digital. It was used by our entire remote team of 10 people. We invited our clients to the platform as well to help manage the data. We integrated it with Mailchimp for email marketing automation. I worked primarily in cleaning up the data and sending out reports, but it was a great tool for our team to use in collaboration and also communicate with our awesome non-profit clients. I would highly recommend it. Also, we all attended their annual conference and learned so much as their team was super easy to be educated in marketing sales trends, etc.
  • User interface
  • Automation
  • Organized data
  • Multi-client
  • Email communication between clients
  • Email marketing
  • User permissions
  • Product Launches
  • Lead Management
  • Prospecting / New Business

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well-suited for remote teams. Everyone can work in real-time and across the platform to get their jobs done and not have to worry about anyone's data. One of the best things that I enjoyed about using it was the ability to work with our web-dev team to be able to send them what they needed in terms of media assets for projects and still have them stored where I needed them for other uses.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
2
Ability to test dynamic content
4
Landing pages
1
A/B testing
1
Mobile optimization
1
Email deliverability reporting
1
List management
1
Triggered drip sequences
1
Lead nurturing automation
2
Lead scoring and grading
2
Data quality management
3
Automated sales alerts and tasks
1
Calendaring
5
Event/webinar marketing
1
Social sharing and campaigns
1
Dashboards
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
9