Automation for the Overachiever
May 17, 2018

Automation for the Overachiever

Brittini Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo just in our marketing department. We use it for top funnel email marketing and brand awareness as well as nurturing our leads. Then we report on what was most successful and drill down to find the gaps of resources people need or want the most.

Pros

  • Marketo is great for segmenting your audience or buyer personas and tailoring your message for that specific audience.
  • Marketo has a great nurture program that allows us to nurture our leads with our content resources.

Cons

  • Marketo needs to have better free training programs. I have also had aid with training and have felt that it doesn't efficiently train a user. I always leave with knowledge gaps and unsure of how to fill them.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
I have used Pardot and ActOn and SilverPop. Marketo is the most tailored and robust but I think ActOn and Pardot are easier for the novice user. They are easier to pick up and use than Marketo.
10,000 to 25,000
B2B
Marketo is better suited when you have a person solely doing email or automation. If you have a small marketing team, it can be difficult to get everything out of Marketo as it requires a deep understanding and time to get there.

Adobe Marketo Engage Feature Ratings

9.2
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
8
7.5
Calendaring
5
Event/webinar marketing
10
5.0
Social sharing and campaigns
5
Social profile integration
5
5.0
Dashboards
5
Standard reports
5
Custom reports
5
9.3
API
6
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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