Item: Adobe Marketo Engage
Rating: 10
Author: Brittini Smith

Use Cases and Deployment Scope

We use Marketo just in our marketing department. We use it for top funnel email marketing and brand awareness as well as nurturing our leads. Then we report on what was most successful and drill down to find the gaps of resources people need or want the most.

Pros and Cons

Marketo is great for segmenting your audience or buyer personas and tailoring your message for that specific audience.
Marketo has a great nurture program that allows us to nurture our leads with our content resources.

Marketo needs to have better free training programs. I have also had aid with training and have felt that it doesn't efficiently train a user. I always leave with knowledge gaps and unsure of how to fill them.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Alternatives Considered

Pardot and Act-On Software

I have used Pardot and ActOn and SilverPop. Marketo is the most tailored and robust but I think ActOn and Pardot are easier for the novice user. They are easier to pick up and use than Marketo.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is better suited when you have a person solely doing email or automation. If you have a small marketing team, it can be difficult to get everything out of Marketo as it requires a deep understanding and time to get there.

Automation for the Overachiever

Modules Used

Overall Satisfaction with Marketo