Simplification
March 28, 2019
Simplification
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
Overall Satisfaction with Marketo
We use it for Lead Acquisition and Nurturing. It is being piloted in one country and scaled globally. It will target the SMB accounts and decision makers/influencers which is difficult as our company does not sell direct and does not have a good customer database today.
- Integration with the Adobe platform into AEM, etc.
- SImple journey design
- Lead scoring
- Plug in to Dynamics
- ABM integration
- Reporting capabilities, but I guess Adobe will integrate everything into Adobe Analytics soon enough
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We use Marketo to nurture previously lost accounts after 18 months lost, acquire new accounts acquisition and nurture them, and drive lead velocity for opportunities stuck in the funnel.
I think Eloqua is user-friendly and has all the functionalities that Marketo has. Marketo is now Adobe and will make integration across other marketing platforms easier. Marketo can integrate to Dynamics (but Eloqua can as well).
100,000 to 250,000