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Challenger Brand Strategist
March 28, 2019

Challenger Brand Strategist

Denise Rohrer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Marketo

Marketo is one of the leading marketing platforms we use and consult our clients on at our agency. When integrated correctly with primary customer data platforms, Marketo can be a strong lead-gen machine and enhance customer experience throughout the funnel.
  • User friendly
  • Integrates easily with most other marketing support software and databases
  • Customizable and scalable marketing
  • Not very intuitive for new users / setup of campaigns
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We use it for acquisition, consideration, awareness, and retention.
Many features and functions are similar to Pardot but Marketo integrates with much more marketing based systems, giving us more control over the funnel and insights into our audiences.
More than 5 million
Both
Marketo can be a strong tool for creating customized customer nurture and ABM acquisition campaigns.

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
6
A/B testing
10
Mobile optimization
7
Email deliverability reporting
7
List management
6
Triggered drip sequences
8
6.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
4
7.0
Calendaring
6
Event/webinar marketing
8
6.0
Social sharing and campaigns
5
Social profile integration
7
7.7
Dashboards
7
Standard reports
8
Custom reports
8
6.4
API
6
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
4
Integration with Microsoft Dynamics CRM
8