Easy platform to use for modern email marketing, lead scoring and nurturing. Reporting is just OK.
March 22, 2021
Easy platform to use for modern email marketing, lead scoring and nurturing. Reporting is just OK.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is leveraged across the NICE inContact enterprise. Managed by Marketing Operations, and used by the Digital Demand Gen team and Demand Gen Campaigns team. We use Marketo forms, landing pages, thank you pages, and automated emails. We also leverage the nurture functionality, lead scoring and data enrichment from another company that is integrated with Marketo, and it synchs campaigns and responses from leads and contacts into Salesforce.com. The Sales Development organization uses Marketo Sales insights to help identify and prioritize leads.
- Lead scoring - easy to setup report and manage.
- Lead nurturing - the Nurture library is a great feature to manage content for newsletters, webinar invites, nurture programs and more.
- Marketo Sales Insights helps the SDR team quickly prioritize leads with excellent campaign information to make follow-up more targeted.
- For years, the Marketo Analytics is just not very sophisticated and it's not as robust as I would like.
- Maybe it's our POD but the application is extremely slow and takes far too long when building landing pages nurtures reporting and emails.
- We sometimes experience have integration issues between Marketo and other platforms.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Closed-Lost re-engagement, product upsell and cross-sell to drive new Sales opportunities. We also leverage the landing pages which drives a lot of our Marketing Qualified leads. The Customer Marketing and Partner Marketing teams also leverage it to help drive retention and promote customer-facing events, and to communicate with our valued Partner community. Marketo helps us accomplish these goals and ultimately is a big component of our demand gen mix for prospects and customer retention.
The two platforms are somewhat similar. Oracle seems to have beefed up its platform quite a bit and Marketo Engage is a step in the right direction, but Marketo was already in house when I joined so the selection was made some time ago. The price for Marketo in the past for me, was why I selected Marketo over Eloqua at another org.
250,000 to 1 million