Item: Adobe Marketo Engage
Rating: 7
Author: Devesh Wadhwa

Use Cases and Deployment Scope

We are particularly using Marketo to address our demand funnel that includes the number of activities with scoring attribution. Overall performance of Marketo is satisfactory with a great UI that anybody can understand if interested and has the zeal to work in the Marketing Ops domain.

Pros and Cons

Maintaining activity logs.
Tags and progression statuses management.
Easy reporting

Scoring
Merging of SFDC record always resulted in uneven behavior.
Speed
Nested smart list results
duplicate management

Using Marketo to Support Sales Goals

Product Launches
Upsell
Lead Management

with MSI, it is good to sync the information in SFDC that sales can always use.

Alternatives Considered

HubSpot CRM

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

When it comes to UI, it is one the best tools that anybody can understand and use. However, if you are technical and try to go in-depth then you could find yourself in no-mans land. In my experience with Marketo Support, I have found them to adjust the things in the backend and came back to me as if there was not even an issue with the instance.

Candid feedback

Modules Used

Overall Satisfaction with Marketo