Marketo, an all in one Marketing Automation Tool
April 16, 2021
Marketo, an all in one Marketing Automation Tool
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
- Design Studio
- Database
Overall Satisfaction with Marketo
Currently Marketo is being used by my Organization to nurture the prospect leads for our products and services. Also, we are using supporting our clients with Marketo and building automated workflows for them. Honestly, Marketo came across like a gem for our company and we are generating good ROI with it.
- Marketing Activities is one of the key strengths of Marketo. Here you have a big playground to showcase your ideas and creativity with strategy building programs for your leads.
- Marketo APIs, are one of the other strengths which allows Marketo to be connected with multiple tools using REST/SOAP APIs.
- Analytics, Marketo provides a wide range of reports for our Marketing initiatives which helps us to fetch an accurate reporting.
- Database, I believe that Marketo can do more with Database.
- Design Studio, should have Interactive UI so that people with basic HTML knowledge also can build email templates
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
Every organization have a goal to increase ROI and generate efficient leads, same is with our Organization. Marketo is well versed with its features and helps to convert prospects into leads. Marketo Lead Management/ Marketing Activities, helps you to build out program and campaigns based on our requirements. Like Default program for operational Lead Scoring and Event program for Webinars. Marketo plays pretty good with all its features.
Marketo is an all in one tool. All features at one place. We selected Marketo for its wide range of API which helps to connect to most of the services using REST/SOAP APIs.
25,000 to 100,000