Great marketing automation platform, that could look better
July 12, 2021
Great marketing automation platform, that could look better
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is used at my organization basically to manage our communication with platform users and to coordinate our lead generation activities from the Marketing team. We use the platform to create and send all of our external email campaigns (eventually we use it for internal emails too), but also to host our landing pages where we distribute content marketing resources. It is also used to standardize information on our Salesforce.
- Lead management
- Automation flows
- Email campaign management
- Old-looking interface
- Performance
- Native integration with Slack
- Lead Management
- Prospecting / New Business
Our main goal using Marketo is to drive growth through lead generation, so it is really a good fit as it allows us to have all the assets and automation in one place in order to do that. We host our resources on Marketo, manage email communications via Marketo, receive and respond to lead inquiries from it, and everything that it takes to support our Sales team on closing deals.
I think that Marketo and HubSpot are pretty similar regarding the features available, they both are very robust and reliable platforms that can be used for lead generation, marketing automation, and other marketing/sales activities in general. The point that really differentiates them to me is the interface design: HubSpot looks like a well more modern platform than Marketo only by the way it looks and feels.
10,000 to 25,000