Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Marketo is being used by our marketing department as a means to handle our automations. We hit a limit with what we were able to do with our previous automation software and Marketo allowed us to take a fresh look at what we had in place and develop more sophisticated tracking, automation, and more.

Pros and Cons

Automation
Email marketing
User activity tracking

HTTPS connector for forms

Using Marketo to Support Sales Goals

Customer Service
Prospecting / New Business

Marketo works to develop deeper relationships with our prospects as we push them through our sales funnel and MQL them. It’s also being used on our end to work with existing customers for awareness and promotion of webinars to deeper understand our product or build a deeper need. Our automations also use Marketo to drive nurture programs for prospects exiting our sales funnel.

Alternatives Considered

Pardot

We felt like we hit a ceiling with what we were capable of doing with Pardot and Marketo allowed us to pick up right where we left off with our previous system and have a breadth of options and growth opportunities moving forward.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo’s ability to track and automate marketing systems is possibly unrivaled. Its only limitations we’ve found so far are experience working in the system. If you need the top of the line automation system for your org, this is it. It integrates great with Salesforce as well. The only limitation we’ve really found was in using external forms vs. Marketo’s form solution.

A fantastic automation resource to push companies into the future

Modules Used

Overall Satisfaction with Marketo