Expansive, Customizable, and Relatively Affordable
July 11, 2021

Expansive, Customizable, and Relatively Affordable

Matt Davidson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is our primary marketing operation platform. It is used as our first line of defense for all things leads, demand gen, and marketing automation. Its main users are in the Marketing and Operations departments. Marketo is used for all of our lead scoring processes and automation flows. Another main purpose of Marketo is to act as a filter for duplication and incomplete records from reaching sales processes.

Pros

  • Expansive and customizable.
  • User-friendly for both Ops and Marketing.
  • Capable of handling very complex interactions and stacks.

Cons

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
  • Lead Management
  • Prospecting / New Business
The main focus of Marketo for us is to capture lead information and create the right records for the sales process. We also use it for creating and executing prospecting/nurture lists to target based on criteria that our marketing team deems valuable as part of our target audience. Lead management is really important for us being a mostly inbound organization.
Marketo is really expansive and customizable. One of the toughest parts of choosing software that will be the backbone of your marketing and operations departments is the fact that you have to account for all things you need right now, as well as prepare for future growth plans. Marketo covered all bases while providing security for all of our lead and customer-sensitive data.
250,000 to 1 million
B2B
I would say that you'd have a hard time finding a better overall system for most circumstances. Marketo is very customizable, and you can spend a lifetime learning all of its use cases and features. The larger the organization's needs, the better that Marketo will be a fit. The only time I would not advise Marketo is for smaller organizations that might not be able to derive full value from the software. It can be very expensive.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
7.0
Calendaring
7
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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