Marketo from one year user perspective
August 13, 2021
Marketo from one year user perspective
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
We used Marketo across the whole organization. We managed our company leads and separated the promotion activities by department. Marketo helped in providing insights into our mail marketing and also scoring leads. We are also developing an engagement program to nurture leads that would help us discover more qualified leads over time.
- Automation and personalization
- Engagement program
- Trainings and documents to help users to navigate the tools
- The dashboard can be more user friendly
- Undo button as some first hand users would make mistakes
- Lead Management
- Prospecting / New Business
We wanted to find new leads as well as nurture current leads to upsell.
For this we combine the program and use automation that helped to ease our burden of checking whether the lead is qualified or not, we would just tweak the conditions every month based on the reports given. We could focus more on creating content to engage leads rather than doing mundane manual tasks of marketing promotions. we would simply copy and use templates to simplify tasks
For this we combine the program and use automation that helped to ease our burden of checking whether the lead is qualified or not, we would just tweak the conditions every month based on the reports given. We could focus more on creating content to engage leads rather than doing mundane manual tasks of marketing promotions. we would simply copy and use templates to simplify tasks
Less than 10,000