It has been the tool I never knew I needed
October 08, 2021

It has been the tool I never knew I needed

Grace Filkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

In my department, I use Adobe Marketo Engage to build custom web pages on demand. We use these pages to market and sell our training to customers and partners while providing them with the information they need about the course and what will be taught. We also use email campaigns to update our customer base on any specials we have running for the month. This allows us the flexibility to reach a greater audience and provide details that were previously cumbersome to deliver.

Pros

  • Design Studio Templates make it easy to build pages.
  • Page Analytics at a glance make it easy to see what pages have activity.
  • Email reporting is thorough.

Cons

  • I would like to see more training provided.
  • I would like to see how to build out pages with fill-in-the-blank scenarios.
  • Product Launches
  • Prospecting / New Business
For product launches, our goal is to simply let customers know of new courses that are available to be purchased. This truly allows us to drive registrations for a new course. Prospecting and new business is important as we try and reach our customer base and let them know about specials, therefore, increasing interest and revenue through direct contact.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage has been well-suited for my needs, and I see no areas where it is less appropriate for my use.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
8
Standard reports
9
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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