Review of Mixpanel analytics @ WellnessFX
Updated March 13, 2015

Review of Mixpanel analytics @ WellnessFX

Neil S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Startup

Overall Satisfaction with Mixpanel

Pros

  • Advanced segmentation
  • Funnel analysis
  • Cohort analysis

Cons

  • Aggregate analytics over a time period of > 2 months.
  • Cohort analysis/retention including same day/week conversions.
  • Better explanations for data discrepancies when using client and server side implementation.
  • Mixpanel has facilitated us unparalleled insight into our website usage and conversion funnel effectiveness.
  • I've combined learnings from mixpanel and optimizely to run effective AB Tests which improve the flow of users through our site to conversion.
  • I've presented the data from mixpanel in board decks, fundraising pitches, and partnership meetings.
Work with your engineers to properly integrate the tools the first time around

Using Mixpanel

I haven't used Kissmetrics, so I cannot comment on that tool. However my trifecta of tools: Mixpanel, Google Analytics, and Optimizely has proven incredibly valuable.

Mixpanel Training

Comments

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