Netbase is a strong tool is used correctly
November 13, 2013
Netbase is a strong tool is used correctly
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction
- Actual individuals' feedback "From the horses' mouth".
- Mass aggregation of collective viewpoints.
- Quantifiable metrics exportable to Excel on general social media user contributions.
- Since NetBase taps in directly to individuals' feedback, profanity can slip through unless closely monitored.
- There are several social media sites that NetBase does not seem to tap into just yet.
- When putting together a profile search, one has to be broader in your search and then narrow down through trial and error. This may not be a negative but when compared to something more intuitive like Google, it stands out - but this may be nit-picking.
- Increased communication of data discoveries to clients through visual representations of metrics sourced from consumers' mouths.
- I've used netbase in tandem with more data heavy tools like Nielson's Nitro. The data tools discover insights, I find the story and Netbase helps me flesh it out with visual metrics.
- I do not know how much we paid for the software so I cannot comment on ROI, However, NetBase is a strong directional tool to flesh out in more visual depth some of the learnings you might have found through other more hard data tools like HomeScan.