Intel For Target Companies and Individuals
February 07, 2019
Intel For Target Companies and Individuals
Score 8 out of 10
Vetted Review
Verified User
Software Version
Nudge.ai (legacy)
Overall Satisfaction with Affinity
Nudge.ai is being used by sales and business development. It is a great source of intel on target companies and individuals. The daily email is reviewed for social media or news mentions, which can then be used in outreach to the prospect. Something like, "Congratulations on being named an employee of the year," gives us a great way to stay connected and top of mind.
- Locates social media and news mentions of target companies and individuals
- Integrates seamlessly with Gsuite Gmail
- Info is presented in a very user-friendly manner
- The Gsuite add-on can be a little intrusive in that it takes up screen real estate
- Web dashboard is a little busy, so it can be overwhelming out the gate
- Some of the features are only available with the paid subscription—giving a "taste" would be helpful in assessing whether to pay or not
- Haven't quantified, but saves hours of personal time researching.
- Keeping contacts/prospects top of mind keeps them from slipping away, so helps to avoid loss of revenue.
- Brings contacts/companies not on your target list into view, so adding pipeline and potential revenue.
Nudge.ai is in a fairly unique space. It isn't quite a CRM, it isn't quite a social or news channel. But, it has aspects of all. Nudge.ai was chosen because it allowed us to use one tool for multiple purposes. LinkedIn Sales Navigator is probably the closest to Nudge.ai but is less automated. Sales Navigator requires more setup and care and feeding. Nudge.ai just kind of works.
Using Affinity
1 - The business functions represented by the person in our organization using Nudge.ai are sales and business development. Nudge.ai is a prospecting tool, we also use the tool to find mentions and news to give us reasons to reach out to our prospects. We do something very similar for existing clients.
1 - Nudge.ai is very easy to use, so we really don't need anyone specific with specific skills to support it. The users are their own support team, using online support/help desk for any questions. Nudge.ai runs very smoothly for us, and we don't expect to need to bring in support folks in the future.
- Find social mentions for prospects
- Find news mentions for prospects
- Find social and news mentions for clients to give an additional touchpoint
- Unearth new sales opportunities by reading industry-specific mentions in Nudge
- Keep on top of key contact activities through social mentions and news mentions
- As a way to prep for meetings by reviewing Nudge data prior to meeting
- Setting up watch groups
Affinity Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | Not kept informed |
Not Available
I was having trouble getting Nudge to sync up with my Gsuite Gmail account. It had been working, and then stopped. I was able to reach out to Support and get a super quick response. My expectation was that it would take a day or so, but I had the answer I needed in a matter of minutes.