Seamless integration into marketing automation platforms

We currently run a plethora of webinars which rotate weekly, and these are used to promote our different product types. In addition, we occasionally run quarterly release webinars which have our customers in mind, as opposed to prospects in the former.

Marketo. We're able to track converted members and therefore import this data into Salesforce, our CRM. This allows our marketing managers to follow up by email, and our sales reps to follow up via phone calls.