Item: ON24
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use ON24 for webinars across all marketing departments. During the pandemic, the events strategy migrated to webinars, so ON24 was crucial in this change.

Pros and Cons

Final user/attendee experience
Reporting
Automated emails for a webinar

Speaker experience, the platform is not very intuitive for speakers
Possibility to change the backgrounds for the speakers

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software

ON24 accompanied us during the pandemic and our strategy of migrating face-to-face events to webinars. It was the tool we used for all webinars. The reporting tools and the ability to easily view the recorded webinar were among the most useful during this time.

Scalability

It is great and has much potential, but I think it could improve in speaker and producer experience.

Key Insights

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

Other Software Used

Zoom Events, Google Hangouts Meet

Likelihood to Recommend

I think it is great for webinars. The attendee experience is great because of the different gadgets you can add and how they can interact with the platform. I think in the case of speakers, it is different. If you use the platform every day, you get used to it, but if you want to have external speakers, it becomes tedious to explain the platform to each one. It is not intuitive compared to Zoom or Google Meet. The screen is small.

Great tool with few things to improve

Overall Satisfaction with ON24