Item: ON24
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are using ON24 to put on industry-approved webinars surrounding products and insights. We like the interaction ON24 allows with the speaker's ability to hear questions from financial professionals relating to topics on the call or questions they view as the top of mind as we progress through the year. ON24 also allows for us to practice how the webinar will look beforehand and provides instructions on how to dial in, and is quite easy to use and distribute.

Pros and Cons

Detailed instructions on dialing in
Ability to distribute registration link easily through emails or social campaigns
Presenter functions allow speakers and facilitators to join beforehand and practice the webinar
Attendees can ask questions throughout the webinar

Supported on more than just Google Chrome
Easier visual layout of the webinar view

Return on Investment

Provide relevant insights to financial professionals at a variety of firms
Keep up with current events and provide insights and data to support our thinking
Provide an interactive discussion for financial professionals and our specialists

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Conduct lead scoring
Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs

COVID-19 Impact

ON24 has allowed us to stay in touch and stay in collaborate with financial professionals. Instead of sending out pre-recorded videos of our specialists going over insights and product updates, ON24 allows for an interactive environment between financial professionals and our specialists. Financial professionals can use the Q & A function to drive discussion and collaboration. This is so important in light of COVID-19 as so much of our collaboration and communication capabilities have been limited due to no in-person events.

Scalability

I believe ON24 is a great tool that allows for great opportunities.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Likelihood to Recommend

ON24 is great for putting on industry-approved webinars. The webinar link provided by ON24 allows for widespread distribution through email marketing and social media marketing - meaning it is relatively easy to distribute the webinar link to large groups of people in a short amount of time. ON24 also allows for presentation decks to be uploaded beforehand and for speakers and facilitators to join beforehand and ensure the call will run smoothly and according to plan.

ON24 insights

Overall Satisfaction with ON24