Item: ON24
Rating: 10
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 is the machine behind our homegrown webinars. It is used by the marketing and inside sales team and addresses the challenges that come from a traditional webinar platform. It gives the marketing team the ability to scale and run multiple webinars a month globally. It is the key to our inbound success.

Pros and Cons

Pros

Engagement with attendees. There are so many options to engage.
Love the seamless process from beginning to the end. It's the easiest platform to use.
There are a lot of innovative features that are rolled out through the year.

Cons

Does not work with Safari
I would like to see an option to present by not dialing in.
Need more global numbers to connect.

Return on Investment

Many scheduled meetings that came out of this.
Influenced opportunities that are active.
Keeps the database alive.

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Conduct lead scoring
Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs
Identify and track top-engaged accounts

COVID-19 Impact

Very useful. It was useful prior to the pandemic and gain more popularity for those who don't believe in the tool during Covid-19. This pandemic proved that digital marketing does work and only a fraction of the price of a physical event.

Scalability

I never had issues adding licenses and scaling with ON24. I used it at a 30 employee startup and at a 1,500+ employee-sized company. My CSM have always been a joy to work with and they are very responsive.

Alternatives Considered

BrightTALK

BrightTALK does not have the same capabilities that will drive engagement like how ON24 does. They are great for on-demand webinars but not for live or simulive webinars. They lack functionality in that making ON24 a clear winner.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Other Software Used

Buffer

Likelihood to Recommend

It is the best of the best platform that is priced reasonably. There is no marketing team that will not benefit from using ON24. I been a customer at three different companies and still in love with the platform. Like other tools, this one works well if you use it to its max. It's not for companies who do not run regular webinars. If you are running just a webinar per quarter, this is not a tool for you.

ON24 Feature Ratings

ON24 and Communications During a Pandemic

Ease-of-Use

This is one of the easiest products Iever used. There’s also plenty of training available for those who need help.

Webinar Use Case

Lead generation

Using ON24

Users and Roles

2 - Marketing

Support Headcount Required

2 - The on24 platform is easy to learn. The platform will run a webinar but what makes a webinar successful is a strategy behind it

webinar experience marketing progressional who is strategic and have the experience of running virtual event. Prior experience preferred.
folks who are a little bit more technical Preferred.

Business Processes Supported

Create net new logos
Engagement
Customer retention

Innovative Uses

On-demand
Use more surveys
Polls

Future Planned Uses

Education
Internal training
Partner usage

Likelihood to Renew

I’m a happy customer and I get the support that I need and a tool works as sold. I never had any issues getting support and that really counts when it comes to a team at a startup with limited resources.I also love that on 24 continues to innovate and add enhancements as we go through this I also love that on24 continues to innovate and add product enhancements as we go through this pandemic.

Comments

Please log in to join the conversation

ON24: Most Powerful Webinar Platform