Efficiency, ROI, and speed
February 21, 2014
Efficiency, ROI, and speed
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction
OpenX not only made our media buying more efficient, we were able to increase both impressions and ROI to expand our branding while generating a return, which isn't easy to do.
- Programmatic buying
- Puts media dollars to a more efficient use
- Allows for transparency in placements
- Better product differentiation
- Connection to more ad management tools
- Increased efficiency in buys