Taking the next step in your online business using Optimizely
August 21, 2015

Taking the next step in your online business using Optimizely

Abel Ramos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Currently, Optimizely is being used across our Marketing Technology Department. The results of the tests that we run are then shared across our company for review. This in turn allows other departments to understand some of the impacts of the decisions they are considering. The current business problem that we are using Optimizely for is to continue to grow our web presence as well as increase conversion on our site.
  • The product itself is very user friendly. There are varying degrees of technical expertise on the teams that employ this program. The product's ease of use was a real selling point.
  • Their Customer Service has been nothing short of spectacular. We have a dedicated Account Manager who is really attentive to our questions and connects us the the correct person in their organization to help solve any issues we have.
  • Their developer API connections offer so many custom solutions that are not included out of the box. As each business is different, this flexibility has been a tremendous asset to continue to help us grow.
  • Showcase their users' implementations.
  • The first positive is that it helps in our quest for better conversion in several different areas across our website, like lead generation and revenue to name a few.
  • The second positive is that this tool allows us to make creative decisions using data. This has always been a struggle for us and this tool helps solve this issue.
  • One negative aspect is that this tool allows us to think about so many testing possibilities that now have to compete for prioritization.
This is the only real other real similar product that we looked at. We are part of a larger corporation. Another company in our organization had been using Optimizely and they reported back nothing but great things about their partnership with Optimizely. They also reported some great results in some KPIs that we share, as a result of using Optimizely.
A few key questions would be:
What level of support do they offer?
What ROI will this tool help us achieve?
What business needs will this help us solve now and in the future?
How will this tool impact my current website architecture?
How easy is this tool to use and what level of technical knowhow will our user need to have to be able to use?
How easy is it see the results of my test and be able to interpret these results into actionable items?
How does this tool integrate with other tools in my Marketing stack?