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My Optimizely Review
October 16, 2019

My Optimizely Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely allows us to unlock conversion wins on our landing pages in areas that wouldn't be possible with our eng team. Our marketing team uses it to run A/B tests on creative, copy, and CTA buttons. Using Optimizely has been such a game-changer at a company where engineering resources are scarce.
  • Visual-based
  • Easy to use and understand
  • Let's you roll out landing page tests within minutes!
  • N/A
  • Time and money saved without having to use eng resources.
I haven't used competitor products.
In marketing teams where there are many things to test on landing pages!

Optimizely Web Experimentation Feature Ratings

9.7
a/b experiment testing
10
Split URL testing
10
Multivariate testing
Not Rated
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
7
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
10.0
Heatmap tool
10
Click analytics
10
Scroll maps
10
Form fill analysis
Not Rated
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
Not Rated
Experiments results dashboard
10
Platform Integration Features ()
Not Rated

Using Optimizely

Very visual and easy to understand and navigate.

Optimizely Reliability

Very easy to use and onboard users.