Optimizely Content Management System Review
October 19, 2023

Optimizely Content Management System Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Optimizely Content Management System

We use it to maintain our 9 e-commerce websites, and we use the content management system to provide blog posts and the latest content for SEO purposes and for distributing marketing initiatives to all of our users.
  • Managing many websites, it does very well. The scalability, managing content between 9 websites and reusing content, it does that really well. And I would say it specializes and does good in those areas.
  • I think the standardization around terms and user experience across the platform overall. From what I understand, the platform has grown and added a lot of features through acquisitions and so some of the UI and terms for different features can be different depending on where you are within the system. So more cohesiveness, which we've experienced by upgrading to CMS 12 from CMS 11. They've done a lot of that, which is good. But I would say that's one area where our team has had a larger learning curve.
  • I would say working from a single platform with nine websites, that's been a win for us.
A couple of weeks, very fast. I would say it was very easy. It comes out of the box with some features to get content on your pages. We did some customizations right away before launching, so we created a few customized blocks and it didn't take very long to do that. I would say the usability was good on that.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Very well suited for content management and for marketing initiatives. I think the integrations that it has with third party platforms are very usable and good for marketing teams. Less appropriate, I would say for just static websites that don't do much blog posts and don't require much content. So for just smaller scale websites it might be a little bit too complex or overdone in those cases.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
Not Rated
Page templates
Not Rated
Library of website themes
Not Rated
Mobile optimization / responsive design
Not Rated
Publishing workflow
Not Rated
Form generator
Not Rated
Content taxonomy
Not Rated
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
Not Rated
Role-based user permissions
Not Rated