Optimize your content with Optimizely
November 10, 2023

Optimize your content with Optimizely

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

It's a great platform that brings employees together from different backgrounds, responsibilities and departments, and allows us to work collaboratively to meet our objectives.
  • Allows people to join and collaborate in different touch points
  • Timely notifications allows people to collaborate when needed
  • Customizable for your specific needs and wants
  • If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
  • I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
  • Improved workflow
  • Improved approval process
The ability to bring groups together at different stages of the content process
It's allowed the team to get a birds-eye view of content -- past campaigns, what's in the works, upcoming, etc.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

Well suited for writers - from editing to reviewing to publishing, for content managers, and for comms teams that work on separate campaigns together. It allows everyone to be in the know and make better informed decisions on a content strategy.

Optimizely Content Marketing Platform Feature Ratings

Ideation
9
Approval workflows
10
Content collaboration
10
Content calendar
10
Network for content licensing/production
Not Rated
Content hub
10
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
9
Competitive analytics
Not Rated