Item: Optimizely Content Marketing Platform
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more inclined towards. From the results, I am easily able to identify potential changes I need to incorporate in my platform in collaboration with development team to bring out the best customer experience.

Pros and Cons

It is intuititve for seasoned professionals as well
Quick to set up on different use cases
It is able to perform well in case of heavy traffic on website as well

User interface could have been more detailed, seems boring a bit
Test reports sometimes becomes cluttered in case of many data points
Difficult to get started for new users

Return on Investment

Time to market has significantly reduced as many iterations can be carried out in parallel
Content management gets streamlined to a great extent
It is now easy to scale solutions to different parameters based on consistency and product features

Usability

Multivariate and web based testing which comes in handy when we try to run multiple scenario based A/B testing for website tracking, performance assessment and analytics. These features helps us to track tangibility of current performance and hence helps us to tweak and improvise current features to roll out improved versions.

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, but also resulted in substantial cost savings as we are able to reuse assets across multiple campaigns and touch points.

Alternatives Considered

Optimizely Content Marketing Platform allows users to perform A/B testing for their marketing campaigns which isn't available in Hubspot and Sprinklr. This helps to gather valuable data and insights on what works best in their campaigns and what doesn't. Optimizely Content Marketing Platform offers advanced personalization features which enable marketers to deliver personalized content based on the user's behavior and preferences. This is not as comprehensive in other platforms. This helps in increasing user engagement and conversion rates.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Google Analytics, Canva, Hotjar

Likelihood to Recommend

Optimizely Content Marketing Platform is well suited for use cases where professionals wants to run multiple scenario based A/B test results to identify major segments/cohorts for improvement from which the business can benefit from.
It is not well suited for end to end analysis of the results in standalone manner as reports could become cluttered, saturated and diffciult to understand in case of heavy user data.

Optimizely Content Marketing Platform Experience

Overall Satisfaction with Optimizely Content Marketing Platform