Switch to Oracle Analytics Cloud for Better Decision-Making
April 23, 2020
Switch to Oracle Analytics Cloud for Better Decision-Making
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Oracle Analytics Cloud
We began using Oracle Analytics Cloud across our whole organization, but only our Marketing and Product Pricing teams have had access to it in the last 12 months. We have plans to implement it across the whole organization in the next year. We use it to marry our sales call data, web traffic analytics, and internal IT applications. Oracle Analytics has made our sales call data preparation and reporting a much smoother and more organized process. We are excited to introduce it to our other departments to use as well.
- Natural Language Processing (NLP)
- Cloud/Desktop/Mobile accessibility
- Data Visualization and Reporting
- Advanced Analytics
- User-friendly
- Mobile/Tablet Compatibility
- Offline access
- Language translation
Oracle Analytics Cloud provides a more comprehensive and refined understanding of customers through thoughtful market segmentation compared to Adobe Analytics. Oracle is able to offer our managers a much more insightful narrative about buying habits and preferences. Has been much more helpful in reducing churn and supporting our marketing campaigns.