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Big DATA - Big Tool
November 01, 2017

Big DATA - Big Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle DMP

Oracle DMP is being use by our Department for serving up targeted marketing to specific audiences for our services. The use of this software is restricted to the marketing and IT departments.
  • Oracle DMP helped us a lot with targeting the right consumers and improving the marketing of our company services
  • The cloud-based platform enabled us to look into cookie-based customer data and analyze their behavior.
  • Data Management is very smooth.
  • The User interface is not very user friendly. It can be improved.
  • Sorting through data should be easy and user friendly. It is a very large database.
It is a great tool for targeted marketing to specific audiences. The large database helps to find the best suited targeted audience.