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Pardot: for what ails your B2B marketing
January 16, 2018

Pardot: for what ails your B2B marketing

Tom Lyttleton, PMP, ACP, PBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

We used the product in a startup to track visitors to our web sites and for qualification. We also used Pardot to track the results of multiple "marketing efforts". Pardot effectively saved the company from a disastrous campaign by identifying the lack of visitors and conversions. Installed and configured correctly this tool will help value your marketing efforts.
  • Web site tracking. Very easy to setup and embed tracker.
  • ROI on marketing investments. Pretty straightforward ROI analytics.
  • Administration is dead easy.
  • Integration with Salesforce is less than perfect.
  • Some terminology in Pardot is used differently than Salesforce. Campaign vs Campaign for example.
  • Login is a little clunky. This should be controlled by a users Salesforce login and permissions.
  • We discovered a significant failure in a marketing campaign that left undiscovered would have cost the client in excess of 150,000.00 in one case.
  • Configured and implemented correctly the product is a game changer allowing sales engineers a laser like focus on buy ready opportunities!
My clients normally have Pardot or are in the process of licensing when I come in to the picture.
Less than 10,000
B2B
I think any B2B environment would benefit from Pardot if implemented and configured correctly. It is an "active tool" or garden that needs to be tended to and used daily in a marketing environment. The A/B testing is very helpful when evaluating marketing pieces or journeys. Less appropriate environments are primarily ones where users don't use the tools provided. I think there needs to be a commitment on the part of marketing and sales to embrace the technology.

Salesforce Marketing Cloud Feature Ratings

7.9
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
7
Landing pages
9
A/B testing
10
Mobile optimization
5
Email deliverability reporting
8
List management
7
Triggered drip sequences
9
7.5
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
8
6.5
Calendaring
7
Event/webinar marketing
6
7.0
Social sharing and campaigns
7
7.3
Dashboards
8
Standard reports
8
Custom reports
6
7.0
API
10
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
5