Overall Satisfaction with Pardot
We utilize Pardot for email marketing campaigns with our leads, but mostly for mass emailing our existing customers. We currently use the most basic features of the tool with hopes to use the tool better as our marketing team develops. Pardot makes it easy for us to segment our customers based on a variety of variables, and send them targeted communications. It's used by our Marketing department with support from our Salesforce Admin team.
- Pardot does a great job of segmenting our customers based on the data we have available in Salesforce.
- Integrating data with our Salesforce environment. It's also capable of integrating data from many other sources.
- Easy to use and navigate
- Support is lacking, but I've seen improvements. Pardot Office Hours has been a great resource.
- Reporting is pretty basic
- Much easier and quicker to segment our customers with data from Salesforce.
Less than 10,000