I don't see us walking away from PathFactory anytime soon
November 24, 2020
I don't see us walking away from PathFactory anytime soon
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
Currently, PathFactory is utilized across multiple departments — mainly by our Marketing and CSS teams. PathFactory allows us to nurture new prospects and educate current clients. With limitations to our own website, PathFactory allows us to build tailored customer experiences, and track the success (or failure) of any particular campaign/use case.
Pros
- PathFactory allows you to build tailored content experiences for many different audiences.
- PathFactory's client support is exemplary, and they listen to and address any concerns/issues we experience using their tools.
- PathFactory understands the goals of our organization, and partners with us to implement our strategies.
Cons
- PathFactory's user experience could use a little work, however, I'm in the platform every day and have learned to deal with any quirks it may have. For the most part, I'm satisfied, and it gets the job done (and done well).
- I wish I would have known how important it would be to keep tracks organized into folders at the beginning of our partnership. You end up making many tracks for many different campaigns (for example, I just built 5 different tracks for one virtual event). You need to be extremely organized, especially if you intend to use PathFactory long term. Definitely not something to be afraid of, but just aware of.
- It's safe to say PathFactory has supported nearly every marketing campaign in our business, and has definitely played a role in lead scoring and and getting people further into our funnel.
PathFactory has allowed us to stand up our very first nurture campaign, which has had a direct impact in increasing our MQLs. I admit, I'm not as close to analyzing the direct amount of MQLs PathFactory has generated, as we have a revenue marketing specialist on staff.
It was about as much work as I expected, however, I wish I would have received more advice on how to maintain and organize our tracks. In general, it was well worth the effort, and continues to help us market to both prospects and current customers.
PathFactory has allowed us to pinpoint engaged users, and make sure they are nurtured and/or contacted. Their content habits allow us to pivot and test new messaging quickly if something isn't working/performing. In general, we learn what content drives interest, which only improved our tactics in future campaigns.
N/A. I was not involved in choosing PathFactory. I joined the company the week after the contract was signed.
Comments
Please log in to join the conversation