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Great to get your content binged by prospects
Updated June 16, 2021

Great to get your content binged by prospects

Jordan Decker (he/him) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is primarily used by Marketing. It's been a huge help in our efforts to try to get leads to engage with more of our content early on in their discovery period. With PathFactory, we can encourage leads to binge in more content and get their familiarity with industry problems and how we solve them before sales reaches out.
  • Great for email marketing, surfacing further reading for prospects.
  • Allow us to be strategic about what content to gate without have to dedicate engineering or ops resources.
  • Some of the custom look and feel we want to do requires some engineering involvement on some of the pages.
  • It's helped us get a better ROI on nurture/email marketing by getting stronger leads.
It's definitely helped us by making our campaigns more engagement-driven, and gets us better results than we would have when content isn't surfaced in a uniform way.
It was pretty user-friendly. We actually lost our ops person right before implementation and I was able to do it all on my own with very little assistance needed from the PathFactory team.
We already knew that we see better conversion rates when a potential buyer has interacted with more of our content - PathFactory helped us orchestrate that much faster than before.
It's fantastic for driving better engagement with content - helps with lead conversion getting them more engaged in advance. Also launching microsites and content experience with very little help needed from an engineer or ops person on your team. You can launch and go so much faster with PathFactory.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.8
Content hub
6
Forms / Gated content
8
Embedded CTAs
9
Content automation
8
Content Reporting & Analytics
6.0
Audience profiling and targeting
5
Closed-loop tracking and reporting
5
Content performance analytics
8

Using PathFactory

8 - The members of the team who utilize PathFactory within our org are marketing campaign managers and marketing operations professionals.
1 - We have one in-house marketing operations professional dedicated to supporting our efforts and campaigns.
  • Surfacing content to prospects in campaigns
  • Encouraging prospects to engage with more than one piece of content
  • Optimizing content to have varying business rules about whether or not it is gated and what information we want to collect from prospects
  • Surfacing additional post-event content to prospects
  • Gathering additional demographic data with a lower barrier to entry
  • Driving product adoption for new customers
  • Educating existing customers about upsell opportunities