Love the Marketo integration but would love easier personalization.
August 16, 2022
Love the Marketo integration but would love easier personalization.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with PFL Hybrid Experience Platform
We use PFL to trigger direct mail to our members. We've used it to drive conversions as well as surprise and delight.
We are an education benefits company, so similarly to how you might receive mail from your health insurance, we send mail about their education benefit. Some of our members are less tech savy so mail is a good medium for them.
We are an education benefits company, so similarly to how you might receive mail from your health insurance, we send mail about their education benefit. Some of our members are less tech savy so mail is a good medium for them.
- It integrates with Marketo.
- It sends data back to you about delivery information when it can.
- Building a new webhook is fairly simple.
- The reporting is poor.
- You can't pull a report of all sends of a particular piece, you have to adjust the calendars.
- Marketo
Yes to all the above! The only things that hasn't been as easy is the personalization since PFL does not work with Marketo's formula field type.
Do you think PFL Direct Mail Platform delivers good value for the price?
Yes
Are you happy with PFL Direct Mail Platform's feature set?
No
Did PFL Direct Mail Platform live up to sales and marketing promises?
No
Did implementation of PFL Direct Mail Platform go as expected?
Yes
Would you buy PFL Direct Mail Platform again?
Yes