Qubit improves ROI of digital marketing initiatives
November 20, 2014
Qubit improves ROI of digital marketing initiatives
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Opentag
Overall Satisfaction with Qubit
Qubit is used by the marketing department for tag management. Qubit also supports us to complete complex marketing tests to assess incremental value of marketing initiatives.
- Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company)
- Extension of marketing analytics capability for offsite marketing activity
- Increased speed of tag implementation (previously took a minimum of 2 weeks - can now be implemented instantly), freeing up tech time to work on other projects
- Enables implementation of rules around tag firing to improve ROI e.g. affiliates tags only fire if certain criteria are met as opposed to all the time
I have only used Qubit in my current and previous role.