Make it Rain!
Brad Driscoll | TrustRadius Reviewer
December 13, 2017

Make it Rain!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with RainKing

RainKing is used by the marketing area for scoops, industry analysis, prospects, research, etc. Information is shared with the appropriate sales person/group and used for selling/prospecting. Addresses issue of keeping current regarding contacts and necessity of research. RainKing is used across several different marketing departments throughout the company. It is a very useful tool.
  • Company research - technologies, revenue, etc.
  • Daily scoops reflecting issues, pains, or new initiatives.
  • Potential contact research - IT execs.
  • I'd like research requests to be addressed much more quickly.
  • RainKing should integrate into ServiceNow as it does with Salesforce.
  • There could be less ambiguous information - a lot of times several CIOs or other execs are listed - which is confusing and incorrect.
  • Definitely has helped prospecting by providing quality contact information.
  • Allows quick determination of key IT executives - huge time saver.
  • Ability to get important trend/initiative information to understand where opportunities are - allows focus on "real" opportunities.
RainKing is far better than InsideView. The information is much more current and correct. RainKing was selected for its focus on IT management and the hygiene of its information. InsideView was very compatible with Salesforce and was actually featured on the Salesforce screen. RainKing, while not perfect, is by far the best tool I've used to date.
The only real "reports" I pull have to do with searching on a particular technology or in regards to a radial search of a certain geography. Also, the scoops reports are great. These reports do very much meet my needs. The information is normally current and correct, the reports are easy to pull, and they are quite useful in determining opportunities, or potential contacts for campaigns, events, etc.
RainKing is excellent for times when there is a specific company we are trying to get into from a sales perspective. The tool gives a great overview of the company without getting into too much detail and also has great (and fairly up to date) information around who the key executives are from an IT perspective.

The only real complaint I have is that is won't integrate with ServiceNow.

RainKing (discontinued) Feature Ratings

Advanced search
8
Identification of new leads
9
List quality
8
List upload/download
5
Ideal customer targeting
8
Load time/data access
8
Contact information
8
Company information
8
Industry information
6
Lead qualification process
7
Smart lists and recommendations
8
Salesforce integration
8
Company/business profiles
7
Alerts and reminders
9
Data hygiene
7
Automatic data refresh
7
Tags
6
Filters and segmentation
7