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Easy audience management for advertising platforms
November 29, 2021

Easy audience management for advertising platforms

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Advertising

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Advertising Studio to create audiences for Facebook targeting. The audiences cannot be created due to the Facebook pixel 180 days limitation or due to missing events in Facebook. The tool allows you to create multiple audiences and share them with external platforms like Facebook, Google, Instagram, Twitter & YouTube.
  • Audience creation.
  • Targeting users on multiple platforms.
  • Reach more users that cannot be targeted with a pixel tracking.
  • Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
  • Improvement in audience targeting.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

No

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

It is suitable when you need an easy connection with the advertising platforms You can share multiple data points with the advertising platforms (hashed) and improve the match rate for the audience It can be very expensive to just have this connection in place. An alternative is to build an in-house data connection with the advertising platforms to update the audience daily.