Great for single and automated sends, slow performance hinders this at times.
February 19, 2024
Great for single and automated sends, slow performance hinders this at times.
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Personalization
Overall Satisfaction with Salesforce Marketing Cloud
We use SFMC primarily to store customer data for use in email sends and automation. As a data storage and email creation software, it serves its purpose quite well. However, it can often be slow and is quite difficult to use. The integration of ExactTarget (what SFMC used to be called before it was acquired by SalesForce) makes it so that it can be very difficult to use, with some things feeling arcane and lots of googling required.
- Data Storage.
- Email Sends.
- Email Automations.
- Email Personalisation.
- Performance.
- Ease of Use.
- Navigation
- Higher Email Engagement.
- Stronger Opens and Click metrics.
- Larger response to campaigns leading to higher ROI.
Unfortunately, we do not use many of the AI-driven features of SFMC; however, doing it manually and through test-and-learn strategies has allowed us to focus our ability to segment customers into better groups to send marketing efforts toward.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes