Great platform for understanding the customers and deliver personalized experiences
November 01, 2023

Great platform for understanding the customers and deliver personalized experiences

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

SAP's Customer Data Solutions helped in connecting front-end and back-end data, which helped us with comprehensive customer perspective, encompassing profiles, relationships, and associated accounts. The platform helped us with two distinct customer views, one being the contextual profile view, which expands upon core customer master data, and the other is the unified customer profile view, primarily tailored for marketing and advertising purposes.
  • This platform has helped us with enterprise customer data orchestration, effectively collecting and analyzing customer data to generate valuable insights
  • Omnichannel support experience
  • personalized experience
  • Improvement on customer identity management
  • expanding integration and connectivity
  • Improvement on journey management
  • Increased customer retention
  • Creating more personalized experience for users
  • More visibility
While SAP Customer Data Solution offers a holistic, integrated approach to managing customer data and enhancing personalized experiences, it falls behind in customer service compared to various other customer data solutions.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Solutions is best suited for a unified customer view, including contextual profile views and unified customer profile views. The solutions is also best for enterprise customer data orchestration that ensures near-real-time data flow to engagement systems. This facilitates personalized customer experiences in research-oriented content management, increasing conversion and loyalty.

SAP Customer Data Solutions Feature Ratings

Account Scoring
Not Rated
Customer Data Governance
Not Rated
Data Connectors
Not Rated
Data Enhancement
Not Rated
Data Ingestion
Not Rated
Data Storage
Not Rated
Data Visibility
Not Rated
Event Data
Not Rated
Identity Resolution
Not Rated
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
Not Rated
Tag library
Not Rated
Tag variable mapping
Not Rated
Ease of writing custom tags
Not Rated
Rules-driven tag execution
Not Rated
Tag performance monitoring
Not Rated
Page load times
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated