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The Solution Product Marketing Has Long Been Waiting For
November 16, 2017

The Solution Product Marketing Has Long Been Waiting For

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Seismic

We use Seismic in the sales and marketing organization. It addresses our need to deliver on-brand, on-message content to our sellers. Our sellers can trust that if it exists in Seismic, it's been approved for usage by the marketing organization. It also creates a feedback loop for new content requests, negating the need for sellers to create their own content.
  • Seismic enables personalization of existing content, making it easy for sellers to provide and deliver the necessary context to buyers, without re-writing or re-developing assets.
  • Seismic informs marketing of which assets are being used and which ones are performing the best in terms of resonating with prospects. Marketing's Seismic dashboard (LiveInsights) is Product Marketing gold. You can clearly understand what resonates, and what doesn't.
  • Seismic is an awesome solution for sales enablement. When new sellers join, the ability to point them at an in-context repository of content helps to ramp productivity.
  • Seismic's reporting has improved significantly. LiveInsights were a tremendous development. I'd like the ability to share executive reporting from LiveInsights w/o creating a LiveDoc.
  • Seismic's NewsCenter is outstanding, it negates the need for sales newsletters and other forms of ad-hoc communication. I'd like to see NewsCenter enable users to share content directly from news articles.
  • We have significantly reduced the time spent on quarterly content audits. No longer do we have to search the entire organization for places we believe marketing content exists. Every asset is in one place, one and for all.
  • We have improved our abilities to communicate with the field.
LiveDocs. Game changer in this space. The ability to personalize w/ context from Salesforce changes the way you're asking reps to interact w/ the platform.
Seismic is a phenomenal solution for digital content management, specific to enabling sales to be effective in getting the right content to the right person at the right time. That said, it will not, in itself align your sales and marketing organizations. Executive sponsorship at the highest levels is required to see efforts through. Regardless of how easy it is to use, sellers will push back if the organizational change management protocols are not put in place. This is also key for marketing leaders - you will need to make an investment in the training and administration side of Seismic to truly reap all of the benefits it provides. If your organization isn't willing to make those commitments, stick to SharePoint and DropBox, but know you're trading off the visibility you need to measure content effectiveness. It's worth the effort!