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SendInBlue - Best in class email campaign management tools
March 21, 2016

SendInBlue - Best in class email campaign management tools

Christopher Crowhurst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SendinBlue

We manage our entire email communication between our non profit and our clients and prospects. SendInBlue allows us to economically manage sign up, opt in and out, and the design and distribution of communications.
  • WYSIWYG editor is excellent.
  • Campaign statistics are timely and easy to interpret.
  • List management and transactional email capabilities are easy to configure.
  • I have yet to find any areas I would like to see improved.
  • We went from a 30% open rate to a 45% open rate when we switched to SendInBlue.
  • Our click rate improved from 1.5% to 6.5% when we used the templates in SendInBlue.
SendInBlue was considerably more economic and provided all the features we needed including excellent reporting and analytics.
It is ideally suited for automation of email marketing by organizations that need a low cost efficient solution that provides all the necessary features and reporting.

Brevo Feature Ratings

Email & Online Marketing
9.1
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Reporting & Analytics
10.0
Standard reports
10
Pre-Send Testing ()
Not Rated

Using SendinBlue

2 - Marketing and operations
2 - Basic design skills for email design, and then content/writing capabilities to develop engaging content, the tool itself is incredibly simple to use and integrate.
  • Customer sign up
  • Distribution of customer content and product in automated transactional emails.
  • Monthly newsletter to nurture client relationships.
Great value, ease of use, efficient, great open rates.