Item: Brevo
Rating: 8
Author: Tim Sleeper

Use Cases and Deployment Scope

SendinBlue was used to manage our company's email marketing campaigns. We would collect email addresses on the site and then build and send weekly emails through SendinBlue. SendinBlue was great and was very user-friendly in how it reported user open, rejection, read, and click stats. It helped us see where we could improve our email marketing using the stats given.

Pros and Cons

It has a great array of stats given. It will tell you how many open the emails, unsubscribe, and even what links they click. These are all easily found and are useful in changing marketing strategies.
It's very user-friendly. SendinBlue was the first email list product I used and it was very easy to get it set up and start a campaign.
SendinBlue also has a very good pricing structure. Our company was able to use the free tier for a while before upgrading. This makes it easy for smaller businesses to make use of email marketing without requiring a lot of upfront costs.

The customer support could use some improvement. When our company moved to SendinBlue, we already had a large email list to import. SendinBlue had to verify the list to ensure it was legitimate which is fine, but we received no email notification of needing verification and I didn't know until I tried sending an email. Everything up to that point indicated that the account was fine.
The email design feature could also use some work. It's fairly simple in it what it offers and I would have liked to see more content features. It would also be nice if they added a feature to preview the email on a mobile device.

Return on Investment

We used SendinBlue to market our blog posts and after a bit of tweaking the campaigns according to the results, we ended up getting about a 10% increase in hits to our blog articles. SendinBlue was great for increasing traffic to our blog posts and it was really helpful in being able to create an email campaign that works well.

Alternatives Considered

Mail Chimp

When looking at a mailing list service, we looked at MailChimp and SendinBlue. SendinBlue was picked primarily because of the features it offered in the free tier. SendinBlue had more to offer without having to pay more for it. It also integrated well into our Wordpress site which was a must. The user-friendly aspect of SendinBlue was also miles better than MailChimp.

Other Software Used

Breezy HR, ActiveCampaign, Infusionsoft, Basecamp

Likelihood to Recommend

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

The email campaign creator worked great. It was very easy to get an email created and it walked you through the steps very well. I feel like those not familiar with technical software would find SendinBlue easy to use.

The Best Email Marketing for Small Businesses

Overall Satisfaction with SendinBlue