SharpSpring adds Springs to your Small Business!
February 14, 2019

SharpSpring adds Springs to your Small Business!

Chelsea Hamashin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

At the Global SOF Foundation, we use SharpSpring primarily for email marketing, social media posts, landing pages, marketing automation, and web page visitor tracking. We also use it for lead generation and communication history with our members. It is primarily used by our marketing team, although we are interested in getting our sales team involved with those tools as well.

Pros

  • Email Marketing: The email editor could use some improvements, but overall the emails created are sleek. They provide good stats and analysis and work to help you make them engaging for customers.
  • Lead Generation: SharpSpring is great at allowing you to create criteria and a points system that's important to you and allowing you to see what leads are hot and which people aren't engaged.
  • Contact Management: It's easy to see who you've talked to and what you've said to them, which is cool and helpful.
  • Sales Pipeline: We don't really use this (yet), but their sales pipeline is great for a sales team to track opportunities and successes.

Cons

  • Social Media Posting: It's great that they have it, but other platforms like HootSuite are still superior in execution. I know the SharpSpring team is working to get Instagram on the system, but it's not there yet.
  • Campaign Management: Their Campaigns tool is kind of confusing, and they don't have a real "campaign planner" tool, which is something I'd really like to see.
  • Content Calendar: It's good but could use more flexibility. I wish it was more like the Sales Pipeline, where you can easily move things around, check things as complete, show overdue, etc.
  • Positive: Lead generation and marketing automation have helped us gain customers we never would have otherwise found.
  • Positive: Given more time back to our one-woman marketing team through "set it and forget it" marketing automation.
I also looked at HubSpot, but I didn't get much use out of their trial and they required a contract commitment, which SharpSpring didn't require. I spent several weeks assessing other options, but these were the two that stood out and were within my budget—nothing else seemed to come close to what I was looking for.
SharpSpring is very well-suited for marketing automation. For example, I can set it up so that if people visit certain web pages, that will trigger an email delivery. It helps you gain customers that you may have otherwise not known existed. SharpSpring is not as well suited for over-arching campaign management, because it doesn't have the best planning tools and their social media posting tool can use some work.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
9
Landing pages
9
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
6
Social profile integration
6
Dashboards
9
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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