Social Studio is competent
April 05, 2017

Social Studio is competent

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Social Studio

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media manager, keep track of our social calendar and our engagement. It also allowed my managers to keep an eye on our calendar.
  • It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
  • It lets you preview the way your content will look on each social platform.
  • Duplicating content was fairly easy.
  • I would have loved a library function for all the images I continually post on social.
  • I wish I could have dragged content on the calendar. For instance, if I had a post scheduled at 3:00 but I needed to move it to 5:00, I wish I could have just dragged the post on the calendar to the 5:00 slot, rather than opening the post and editing the scheduled time.
  • When too many posts were on the calendar, it looked very cluttered.
3 - I as the social media manager used Social Studio throughout the day on a daily basis, scheduling all our content. I had two managers that would also access Social Studio to monitor the calendar and make suggestions.
  • It really helped us monitor the sentiment of our users on social. We were able to address customer service concerns quickly because of it.
Social Studio is great for an organization that manages many social media accounts. Not just one Facebook and one Twitter, but several Twitter accounts and several Facebook accounts. It is not as well suited for organization with a large media library they would like integrated into their social media scheduling platform.

Salesforce Social Studio Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
5
Sentiment analysis
7
Broad channel coverage
5
Content planning and scheduling
9
Audience targeting
7
Content optimization
7
Workflow management
7
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
5
Lead generation
7
Content marketing
7
Paid media management
7
Campaigns and promotions
7
Twitter
9
Facebook
9
LinkedIn
9
Google+
6
Instagram
4
Pinterest
5
YouTube
5
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
10
Mobile access
9