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A great tool for tracking & benchmarking performance on multiple platforms
August 03, 2015

A great tool for tracking & benchmarking performance on multiple platforms

David Isherwood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics Pro

Overall Satisfaction with Socialbakers Analytics

We've deployed Socialbakers analytics to all of our community managers, to regional digital leads and to the central social media team. We use it to monitor performance on key KPIs including engagement and response rate. It is equally used to benchmark performance both internally across regions and markets and also with external industry and non industry pages. The content news feed function is used to allow community managers to see what content is getting good results for their colleagues in other markets.
  • Benchmarking
  • Easy to download reports - ready made powerpoint is a great feature
  • Content news feed
  • The ability to run a search for content could be improved
  • User management has recently been integrated and could be developped a little
  • It helps us understand our performance in detail which is key to driving results
In terms of people who actually log in and use the tool this is 1 person per market, plus some central community managers and the global social team. However the data is shared more widely than that as it is used to construct reports which are sent around the business.
Its great if you have a large brand universe with many pages on many platforms and you need to create different levels of reporting. Community Managers look in detail at their performance, Regional leads can look at a snapshot of how their region is doing and as the Global social lead I can get the overall picture but also drill down to understand what's driving the results.