Sprinklr is for 360-degree customer experience management. Not just social!
December 21, 2018
Sprinklr is for 360-degree customer experience management. Not just social!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sprinklr
Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.
- Automated reporting based on consistently tagged content and defined recipients
- Text analytics for location-based review insights
- Understanding sentiment of inbound conversation
- Full-service tool customization
- Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
- Not a lot of automated or "lite" features for easy enablement
- Enablement involves heavy time commitment and comprehension by internal team
200 - Social media publishing, guest experience
- Using Sprinklr, we have been able to justify a social media team growth of over 200% the last 3 years
- Sprinklr data is validated and used at the C-Suite level