Sprinklr is for 360-degree customer experience management. Not just social!
December 21, 2018

Sprinklr is for 360-degree customer experience management. Not just social!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sprinklr

Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.

Pros

  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization

Cons

  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
200 - Social media publishing, guest experience
  • Using Sprinklr, we have been able to justify a social media team growth of over 200% the last 3 years
  • Sprinklr data is validated and used at the C-Suite level
Sprinklr was the most robust, customizable. Other tools also lacked in certain functionalities and Sprinklr provided all that we needed.
Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates.

Sprinklr Social Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
7
Sentiment analysis
7
Broad channel coverage
9
Content planning and scheduling
7
Audience targeting
7
Content optimization
7
Workflow management
8
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
8
Lead generation
Not Rated
Content marketing
7
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
8
Google+
7
Instagram
8
Pinterest
7
YouTube
7
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
6
Role-based user permissions & privileges
10
Mobile access
9

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