TrustRadius
Sprinklr is for 360-degree customer experience management. Not just social!
https://www.trustradius.com/social-media-managementSprinklr Modern Engagement (formerly Social + Messaging Suite)Unspecified7.8131101
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December 21, 2018

Sprinklr is for 360-degree customer experience management. Not just social!

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sprinklr

Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.
  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
200 - Social media publishing, guest experience
  • Using Sprinklr, we have been able to justify a social media team growth of over 200% the last 3 years
  • Sprinklr data is validated and used at the C-Suite level
Sprinklr was the most robust, customizable. Other tools also lacked in certain functionalities and Sprinklr provided all that we needed.
Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
7
Sentiment analysis
7
Broad channel coverage
9
Content planning and scheduling
7
Audience targeting
7
Content optimization
7
Workflow management
8
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
8
Lead generation
Not Rated
Content marketing
7
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
8
Google+
7
Instagram
8
Pinterest
7
YouTube
7
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
6
Role-based user permissions & privileges
10
Mobile access
9