Item: Sprinklr Social
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and PR. With Sprinklr, we're measuring campaign success across platforms, reporting performance to cross-functional and external partners, managing a global editorial calendar, and more.

Pros and Cons

Engagement dashboards are digestible and easy to understand.
More capabilities than in-platform analytics.

Editing widgets to a desired outcome is sometimes difficult.

Users and Roles

20 - Digital Publishing, Community management, PR

Return on Investment

Understanding content performance to improve it the next time.
Analyzing platforms and uses to optimize content for each.

Support Rating

I like most of the functions of Sprinklr Modern Engagement, although some of them don't seem to be as simple and straightforward to use as they could be. Ultimately, it gets me the information I need even if it requires a little tinkering. This could also be due to a lack of prolonged experience in the platform.

Likelihood to Recommend

I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.

Modern Engagement Review

Modules Used

Overall Satisfaction with Sprinklr Modern Engagement