Sprinklr for Twitter Brand Channels
Anonymous | TrustRadius Reviewer
July 09, 2019

Sprinklr for Twitter Brand Channels

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Publishing & Engagement
  • Social Listening

Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement has allowed us to interact with our ecosystem through our branded Twitter channels in a way that is compliant with GDPR regulations. It has also allowed for seamless collaboration with our channel partners who are responsible for maintaining the channel. You can then monitor their performance based on our requests/requirements. It's a good collaboration tool.
  • Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities).
  • It has streamlined compliance in regards to GDPR.
  • The customer Service is strong and prompt.
  • The user Interface can be confusing. We often need to hop on a call to better understand it.
  • High customizability can sometimes cause discrepancies between reporting and/or processes on different accounts.
  • Different users have different permissions.
Many of them represent some sort of marketing role, social media, branding, or compliance-related role.
  • It's improved the company brand sentiment.
  • It improves brand engagement.
  • It's increased our influencer relationships.
Support is quick to respond, detailed in their instructions, and highly customizable.
I have not utilized Sprinklr in this means.
Sprinklr is suited to maintaining branding across many channels and people within an organization, as well as the channel partners that are responsible. It provides a great dashboard for engaging with followers and influencers. When brand compliance is convoluted, it is a "safety net" to ensure that every action taken on the social channel is compliant.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
6
Sentiment analysis
9
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
7
Lead generation
7
Content marketing
10
Paid media management
Not Rated
Campaigns and promotions
10
Twitter
10
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
10
Campaign success analytics
9
Real-time tracking
7
Competitor analysis
9
Role-based user permissions & privileges
5
Mobile access
5